UX & Design Principles

Make it relevant

Does this speak to the intended audience?
We give our audience information and/or experiences that relate to their situation and context.

Provide clarity

Are we being as clear as possible?
We make FutureLearn easy to understand, ensuring everything is clear. We show rather than tell, where appropriate.

Embrace consistency, not uniformity

Are we being consistent?
We anchor the audience in our world, creating experiences that connect and support one another.

Evoke the right emotion

How will this make someone feel?
We evoke the right emotion, at the right time, with every interaction.

Think universally

Is this welcoming and accessible?
We ensure that our products and services are accessible and usable by as many as people as possible.